Archive for Uncategorized

Useful Web Tools

Other Useful Web Tools

At the risk of portraying a Google Vs the rest of the world approach we thought it better to present a fresh page for a selection of other useful web tools. Again these web tools and comments are directed at busy business owners with a limited understanding of the web.

Tool : WordPress

Address : http://www.wordpress.com

Purpose : Created as a platform to start your own blog site we often direct v.small business owners to it if they are wanting to establish a brochure type site with no budget.

Ease of use : Easy to get started and to create an online presence but can be time consuming with a steep learning curve but you cant complain about the price. Lack of business support can be an issue for businesses.

Cost : Free

____________________________________________________

Tool : AWeber

Address : click here

Purpose : A great web tool for automating, segmenting, capturing opt-ins, running your email campaigns, newsletters and regular communications with your client base.

Ease of use : Easy to use although you will need to allocate some time to learning and doing it well.

Cost : Free trail then from US$19 a month.

_____________________________________________________

Tool : TechSmith’s Snagit

Address : www.techsmith.com/screen-capture.asp

Purpose : A really useful and handy web tool where you can capture any image, webpage or anything that is presented on your computer. Great for presentations, updating your website, highlighting what’s not working, sending messages with examples of what you mean etc… We use it all the time.

Ease of use : Real Easy. Point and click or drag and click stuff.

Cost : Free trail then one of cost of US$49.95

___________________________________________________

Tool : Crazy Egg

Address : https://crazyegg.com/

Purpose : A great web tool to help you understand how visitors are using your site so you can constantly improve it. They advise where people are clicking and the paths (heatmaps) they use plus other useful information.

Ease of use : Easy to use but as always requires some experience to be able to properly interpret the data.

Cost : from US$9 a month

____________________________________________________

Tool : Kampyle

Address : http://www.kampyle.com/

Purpose : A great web tool for capturing feedback from your website visitors and then being able to analyse the responses to improve your website. Attractive buttons you place on your website.

Ease of use : Pretty straight forward to set up and use although it pays to remember this is a web tool and requires you to know what you need to ask and how to interpret the responses.

Cost : They have a free version

____________________________________________________

Tool : Survey Monkey

Address : https://www.surveymonkey.com

Purpose : As the name suggests this is a really good web tool for doing surverys either via your website or sending out to your mailing list. Great for getting the feedback you need to improve your business.

Ease of use : Easy to use with a comprehensive set of question types to choose from and useful templates with lots of guidance.

Cost : They have a free version

__________________________________________________

Tool : User testing

Address : http://www.usertesting.com

Purpose : A fantastic alternative to the likes of Survey Monkey and Kampyle as you can organise to get quick and useful feedback from a group of people who you can choose. Good if you dont have a ready made group or are not getting a lot of traffic or simply want a quickish response.

Ease of use : Fairly straight forward and good that you can choose who you want to ask via feedback left from other users.

Cost : From US$29 for one campaign

_______________________________________________________

Tool : Tinyurl

Address : http://tinyurl.com

Purpose : To convert really long url’s with lots of meaningless characters in them to a tiny url that you can then easily post or send to people. Good for using on social media sites like Twitter or keeping the message short in your emails.

Ease of use : Very straight forward and there is even an option where you can choose the words however most of the good ones have already been taken.

Cost : Free

____________________________________________________

Leave a Comment

Useful Google Tools

Tool : Google Adwords Keyword Tool

Address : Click here

Purpose : Use to help identify your online market potential and what keywords are being used to search for your products and services.

Ease of use : The web tool itslef is very easy to use but you do need to put yourself in your customers shoes to identify the keywords to start with. Google helps a lot with comparisons once you get going.

Cost : Free to use the web tool

______________________________________________

Tool : Google Insights for Search

Address : www.google.com/insights/search

Purpose : To better define and understand which keywords to use. This web tool allows you to compare keywords across time, regions and categories so you can make better informed decisions about which keyword will work best for your situation.

Ease of use : As with the keyword tool above the web tool itself is easy to use and provides great graphs and information to make your decision or web strategy easier to implement.

Cost : Free to use the web tool

________________________________________________

Tool : Google Analytics

Address : https://www.google.com/analytics

Purpose : Critical web tool for helping you to understand and measure your sites perfromance and areas that may need attention.

Ease of use : A little tricky to get set up as you need to insert code onto your website and in the right place. Once established the reporting speaks for itself however it does help to have experience in knowing what to look for and how to utilise some of the more advanced options such as goals and funnels.

Cost : Free to use

_____________________________________________________

Tool : Google Alerts

Address : http://www.google.com/alerts

Purpose : Useful web tool for keeping up to speed on what is happening in your industry, with your competitors, with your prospects, what is being said or written about your products/services or just about anything relating to what is of interest to you.

Ease of use : Easy to use but do give consideration to the phrases or keywords you set up as it can return some way out there responses. It is sometimes like the needle in the haystack but can be invaluable info.

Cost : Free to use

______________________________________________________

Tool : Google Webmaster

Address : https://www.google.com/webmasters/tools

Purpose : A range of web tools and reports to further assist you with keeping your website functioning at an optimium level. Google seem to use it as a tool to give you feedback about what is working or can be improved.

Ease of use : Similar to Google Analytics – its a bit tricky to get set up but once estblished the reports are most useful. Can be left to more experienced players but is a necessary web tool.

Cost : Free to use

_____________________________________________________

Tool : Google Website Optimiser

Address :
http://www.google.com/websiteoptimizer

Purpose : As the name suggests this web tool is about optimising your site by allowing you to set up tests and experiements to see what page layout, content or offer will work best.

Ease of use : Would have to say this is for more advanced users and when you have established your sales focused website, are generating a reasonable amount of traffic and are planning on running lots of campaigns.

Cost : Free to use

_____________________________________________________

Tool : Google Adwords Pay Per Click

Address : http://www.google.com/adwords

Purpose : To run your pay per click advertising campaign and drive immediate traffic to your website.

Ease of use : Fairly straight forward and Google even offer a “starter camapign” plus there are heaps of tutorials out there as to how to use effectively. However for the busy business owner serious about driving a decent amount of traffic we would suggest outsourcing to a specialist.

Cost : Yes – depends on how much you want to budget and how much traffic you want to generate.

________________________________________________________

Tool : Google Local Business Centre

Address : click here

Purpose : To have your business appear on the Map that Google shows on its front page when people do searches for local products and servcies. More than likely you will be one of 10 but you will be on the front page of Google – its definitely worth the time and effort.

Ease of use : Very straight forward to register and set up with the added options of showing images and files. Well worth taking advantage of and be aware that Google do verify it is your business.

Cost : Free

______________________________________________________

Leave a Comment