The best place to start to creat more sales opportunities online is to “Take a Walk in your Visitors Shoes”. Take the time to answer the following 12 questions so you can then update your content to reflect them. If you write your content with the visitor in mind it will quickly improve your conversion results. A conversion being whatever action you want your visitor to take as a result of visiting your site.
Here are the 12 questions :
Question 1 : If a visitor comes to your website via a search engine (eg Google) – What do you think would be some of the search phrases they would use ?
Question 2 : What do you think they would be feeling when they are typing in these search phrases ? eg confused, curious, desperate, vulnerable, overwhelmed etc
Question 3 : What do you think they are looking for by initiating the search ?
Question 4 : What do you think they are NOT looking for by initiating the search ? eg. ads trying to sell them something straight away, boring landing pages that only talk about themselves etc
Question 5 : If a visitor comes to your site via other means such as word of mouth or as a result of some other marketing – What do you think they are feeling when they arrive ? eg. let’s check these guys out, are they credible, can they really help me etc
Question 6 : In all cases, what challenges do you think they are wanting to solve by initiating the search or coming to your site ?
Question 7 : Taking all the above into account, how do you want your visitor to feel when they arrive on your site ?
Question 8 : What would you like the visitor to see ?
Question 9 : What would you like your visitor to be able to do ?
Question 10 : What are your overall objectives for your visitor ?
Question 11 : What do you want to know about your visitor ?
Question 12 : What features/functionality do you need to acheive all of the above on your site ?
If you are having trouble with any of the above questions or need help in interpreting the answers then leave a comment and we will try to put it into perspective for you.